French multinational advertising and communications holding, the third largest in the world and the first in Europe.
Publicis Groupe has been operating in Russia since 1990 and is represented by media groups Starcom MediaVest Group Russia (Starcom and MediaVest agencies), ZenithOptimedia Group Russia (Zenith and Optimedia agencies), media buying and consulting platform VivaKi; creative agencies Leo Burnett, Publicis, Saatchi & Saatchi, as well as an internal division of Re: Sources Russia.
The design of this office offers the most laconic solution. The authors transformed the logos and signs of the divisions into colors and lines that last throughout the office, using light walls as planes for visual identity and space organization. The entire public, unifying part of the holding is designed as an interactive office space - a transformer. Depending on the purpose of the event, the color of the light walls and columns changes and the size of the rooms changes. In the meeting and conference rooms, transformable walls are used, dividing, if necessary, a large conference room into two rooms or four meeting rooms.
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