Today ZenithOptimedia Group Russia is the property of a large international network ZenithOptimedia, which operates in 74 countries of the world and is part of the advertising and communication holding Publicis Groupe. ZenithOptimedia has been providing strategic and tactical media planning, media consulting and advertising procurement services in Russia since 1998.
In 2014, new media groups joined the advertising and communication holding Publisic Groupe. With the expansion, the company needed to expand its workspaces and consolidate all agencies in one place. In the course of the project, there were two main tasks: to stay within the budget and create an effective creative space according to the Brand Book of the companies, at the same time not to forget that this is one agency. The interior required the corporate image and the key value of the company - Creativity. An important role in the interior is played by a color scheme based on contrast and perfectly conveying the emotional color of spaces. In the design of the Optimmedia office, a rich corporate color and optical effects are used. In this case, if Optimedia is bright blue blended with serious white, then black, which is actively used in the interior of the Zenith group, speaks of the depth and mystery of the space. The buildings ceilings and columns and some walls are painted in it. In addition to black, there is also a lot of white in the decoration of the room - floors, framing of glass volumes of meeting rooms and pieces of furniture. The areas of meeting rooms and executive offices are highlighted by the agency corporate gamut, which includes cyan, green, orange, and purple colors.
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